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Ms. Geneviève Biron becomes president of Biron Health Group

Biron Health Group Inc. is pleased to announce that as of September 1, 2014, Ms. Geneviève Biron will take over at the company helm as president and CEO. She follows on the heels of Eve-Lyne Biron, who took command in 1995 following the retirement of their father, Denis Biron.

Geneviève Biron will continue pursuing Biron’s growth objectives in keeping with her father’s and sister’s achievements, while remaining in her post as president and CEO of Imagix. For her part, Eve-Lyne, will be stepping down with pride in a mission accomplished after 25 years of service at Biron. Guided by family values, she oversaw the company’s growth, and leaves behind a strong company with a bright future, a frontrunner position in its niche, and an enviable reputation. Eve-Lyne hopes, at this stage of her career, to focus her energies on sharing her vast experience and putting it to work in new forums.

This announcement signals an important landmark in the history of this family business, which has become a flagship of Quebec entrepreneurship since its founding in 1952.

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